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Oliver Kazunga — Hospitality concern, Rainbow Tourism Group (RTG) recorded a 36 p.c development in resort occupancy within the first 5 months of this 12 months to 60 p.c, underpinned by sustained model visibility and a buoyant home tourism market.
Within the corresponding interval final 12 months, RTG’s occupancy price stood at 44 p.c. This comes after Zimbabwe’s tourism sector skilled a outstanding enhance in worldwide vacationer arrivals in the course of the first quarter of the 12 months.
The Zimbabwe Nationwide Statistics Company (ZImStat) reported that 409 979 overseas travellers visited the nation within the quarter to March 2024, representing an 83,2 p.c bounce from 211 054 in the identical interval final 12 months.
Since Covid-19 was put beneath management, extra travellers are anticipated to traverse the world, with 10,5 million flights anticipated within the third quarter of this 12 months, in keeping with a survey by BloombergNEF, which is able to profit main vacationer locations globally, together with Zimbabwe.
The Worldwide Air Transport Affiliation anticipates document passenger numbers this 12 months and planes that will likely be about as full as earlier than the respiratory illness virus outbreak, utilizing document quantities of gasoline.
Talking on the group’s annual common assembly held in Harare on Monday, RTG chief government officer Mr Tendai Madziwanyika mentioned regardless of the working atmosphere in the course of the first quarter of the 12 months being characterised by trade price instability, elevated power prices and erratic energy provide, amongst others, his organisation managed to navigate the headwinds.
Amongst different initiatives, he mentioned RTG has launched into a clear power technique with the introduction of a photo voltaic plant at Kadoma, and the launch of the brand new foreign money, the ZiG is predicted to convey trade price stability.
The Reserve Financial institution of Zimbabwe launched a brand new home medium of trade, which is backed by gold, different valuable minerals and overseas foreign money reserves to foster trade price and worth stability.
“Speaking about efficiency within the first 5 months of 2024, our occupancy was at 60 p.c and that is up from 44 p.c in the identical interval final 12 months. whenever you begin speaking about 70 p.c or 80 p.c, you’re speaking world-class, and so 60 p.c is kind of thrilling,” mentioned Mr Madziwanyika.
Attributable to varied interventions, RTG has adopted in response to the macroeconomic atmosphere, the group’s market share in the course of the interval beneath evaluate, which stood at 30 p.c, from 28 p.c in the identical interval final 12 months.
“Our justifiable share out there is 25 p.c. In different phrases, if we had been to take a look at the variety of rooms that we’ve got — in comparison with the variety of rooms which can be within the nation inclusive of competitors, our share of whole rooms will likely be 25 p.c.
“However our precise share stands 20 p.c forward of our justifiable share, in different phrases which means your online business is producing 20 p.c and thus as a model we’re outperforming competitors.”
“Our share of voice has gone up from 33 p.c to 39 p.c. Share of voice is that measure that claims out of the articles which can be generated on tourism, what’s our share — how a lot of the articles and the statements and every little thing being generated on tourism on this nation is about RTG.
“Which means 39 p.c is RTG-related and that is unbelievable. Out of all of the gamers in tourism, near half of the messages are about this firm.”
RTG’s tone of voice, in the course of the interval beneath evaluate, stood at 100%.
“Tone of voice is a measure to say out of the 39 p.c that we’re saying is share voice, how a lot of that’s constructive as a result of you may have a big share of voice however with a few of the issues unfavourable, and that’s not good for branding.
“Our tone of voice is now 100%. In different phrases, all of the articles on this interval about RTG had been constructive and that’s how we drive the model,” mentioned Mr Madziwanyika.
In 2020, the group invested US$4,6 million within the re-fashioning of 183 visitor rooms and put in two model new hi-tech elevators at Rainbow Towers Lodge in Harare.
The Presidential suite on the resort was accomplished within the fourth quarter of final 12 months and in the mean time work is in progress to finish the remaining 72 rooms that will likely be transformed to 6 diplomatic suites and 48 customary rooms.
By mid-July all rooms on the Rainbow Towers Lodge, which is able to host delegates attending the SADC Industrialisation Week, and funding convention on the finish of subsequent month would have been renewed.
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In an interview after a tour of the 4 500 seater Harare Worldwide Convention Centre (HICC) at Rainbow Towers Lodge the place the SADC Funding Convention will likely be held, Mr Madzianyika mentioned: “We’re going to be altering all of the carpeting and chairs within the HICC.
“We’ll do it in time for the SADC Industrialisation Convention. We are able to guarantee you that will probably be carried out. All these chairs (on the bottom ground) will likely be carried out round July 2 and after we end, we’re going to do all of the chairs that you simply see up there.”
Aside from the HICC, a few of the rooms at Rainbow Towers Lodge are being redesigned to accommodate Heads-of-State who will likely be staying there in the course of the convention.
At the very least 150 corporations are anticipated to be within the nation in the course of the funding convention interval with not less than 300 individuals from the non-public sector in addition to different stakeholders from the general public sector, academia and growth companions.
There may also be a devoted pavilion for regional funding promotion companies from SADC nations.
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